Field Notes
Not a content calendar. What we measured, what we shipped, and the occasional thing we got wrong.
Placeholder. The gap is rarely in the stage everyone is arguing about — it's in the handover between two of them.
Placeholder. Every engagement that started with a build request and skipped the audit cost more than the one that didn't.
Placeholder. When two agencies each assume the other has it, the stage between them quietly stops working.
